The Geneva Watch Days show, which took place at the beginning of September and was informal and independent, provided an opportunity to learn about the era via discoveries that were each more unique than the previous one.
When you get right down to it, nothing resembles a watch less than another watch. During the Geneva Watch Days trade event, which took place a few weeks ago on the shores of Lake Geneva, timepieces once again displayed a limitless number of faces, always at the service of the same cause: presenting the time differently. Jean-Christophe Babin, CEO of Bulgari and the person responsible for the establishment of this informal watchmaking rendezvous, notes that “It’s a superb platform for tiny brands that might capture the attention of retailers.”
The Octo Finissimo Sejima by Bulgari ($14,700), which was designed in partnership with the rising star of Japanese architecture Kazuyo Sejima, is the most astonishing object that this display has to offer. It generates an atmosphere of elegance. “She adapted her minimalist aesthetic to the watchmaking process, working on an Octo.” Jean-Christophe Babin says that our brains trick us into thinking that we are looking in a mirror. When viewed from a different perspective, the dial, on the other hand, reveals that it is microperforated in a very understated manner. This is remarkable in every way. It is a sophisticated watch…
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