Geneva, May 2018. On the shores of Lake Geneva, the Phillips auction house sells an Omega watch for 1.8 million euros in just a few minutes. The sale takes place in the upscale yet understated lounges of the Hôtel La Réserve. On the other hand, there does not appear to be anything particularly remarkable about it at first glance. A case made of white gold, a strap made of black leather, and a caliber wound by hand… Could it be the bezel that’s been set with diamonds? To get an accurate picture of this record price, you need to turn over a coin. The following inscription, which is engraved on the bottom of the case, is the one that makes all the difference: “To Elvis, 75 Million Records, RCA Victor, 12-25-60.” (“To Elvis, 75 Million Records, RCA Victor, December 25, 1960”).
In 2018, the Omega set that included the King was purchased for a price of 1.8 million euros. omega
As a result, this timepiece belonged to none other than the legendary King of Rock and Roll, Elvis Aaron Presley. A present from the record label he works for…
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