The market for luxury personal items experienced a remarkable recovery in 2021, rising to a level that was 3% higher than it was before the pandemic in 2019. And in this thriving environment, the jewelry market, which is currently valued at 22 billion euros, is projected to “outperform” with an increase in 2021 of 7% when compared to 2019, which was already a historic year. This is a comforting product category, which suggests that the product has a high level of resistance. Before the financial crisis, China was the primary engine of expansion. Since 2021, the United States and, more lately, Europe have emerged as major development engines.
A great replacement
This is evidenced by the long lines of people waiting in front of the stores in Paris that sell well-known goods. The market for the sale of watches and jewels…
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